SAVANNAH Georgia (May 20, 2010) — Even the smallest of bed and breakfast innkeepers can become confident players in the new age of marketing, reports Jay Karen, president of Professional Association of Innkeepers International (PAII).
During the first week of June 2010, Mr. Karen will be visiting in Savannah — one of America’s top-ten tourist destinations and haven for historic inn travelers. He offers an up-close and personal chat to the Public where he will share fresh inspiration on overlooked and cost-efficient marketing outlets.
Extending the invitation to Mr. Karen are three of Savannah’s smallest innkeepers – Jackie Heinz (Zeigler House Inn), Teresa Jacobson (Azalea Inn and Gardens) and Diane McCray (Green Palm Inn). They met Mr. Karen during their participation at the 2010 national convention in Texas.
Proactively these three Savannah innkeepers began marketing cooperatively at SavannahInns.com in 2008. Innkeepers Teresa and Jake Jacobson are hosting Mr. Karen and extended the invitation for his visit to Savannah.
Who? Jay Karen, president of Professional Association of Innkeepers International (PAII). Mr. Karen sees and hears travel perspectives from all corners of the country and from 30,000 feet in the air.
What? “Mastering Online Reviews and Reputation Management”: 90 minutes of insights to take marketing beyond rack cards and a pretty web site from PAII’s top executive. Q&A will follow.
When? June 2, 2010 at 3:00 p.m. (Wednesday)
Where? Savannah International Trade Center, Administrative Offices of Savannah Tourism Leadership Council
How? RSVP to 912-232-1223 or email TLC@tourismleadershipcouncil.com
How Much? $10 per person. Everyone is invited to participate.
Take Away? Do’s and don’ts of monitoring and influencing your reputation vis-a-vis all the various new forms of social media web sites, i.e., TripAdvisor, BedandBreakfast.com, Yelp, Twitter, Facebook, Flickr, YouTube and even Google.
ABOUT JAY KAREN
Jay Karen is President and CEO of the Professional Association of Innkeepers International, the leading association representing owners of bed and breakfasts and country inns. PAII provides education, communications, public relations, networking, and research services to its membership and the greater industry. PAII hosts the world’s largest annual gathering of innkeepers, The Innkeeping Conference & Trade Show, and publishes the industry’s leading trade publication, Innkeeping Quarterly (IQ). Prior to his role at PAII, Jay was with the National Golf Course Owners Association for ten years, having served the association in several senior staff capacities. Jay holds a Master of Arts degree in American History from the College of Charleston and is a Certified Association Executive (CAE) by the American Society of Association Executives. For the past two years, Jay has been teaching innkeepers how to best leverage various forms of new media to grow their businesses and stay in touch with today’s savvy consumer. In addition, Jay is currently working with the UN World Tourism Organization in developing a new Crisis Communications Toolkit for use by the UN’s member nations and tourism-related organizations. Jay’s specific role is advising the UNWTO on uses of new technology and social media, as well as authoring the “new media” portion of this toolkit.
ABOUT SAVANNAH INNS
Three privately owned historic Savannah bed and breakfast inns -– Azalea Inn and Gardens, Green Palm Inn, and Zeigler House Inn –- individually capture a unique version of the American Old South’s grace and Old Savannah’s bygone era. Yet, tripling the ingenuity, the innkeepers market cooperatively to showcase their individual inns, champion historic inn lodging, and introduce what is fresh, lively and engaging in beautiful Savannah, Georgia USA – www.SavannahInns.com.
# # # Photos available on request. Press Release and Media Advisory Press Contact: Diane McCray email firstname.lastname@example.org; Local telephone (912) 447-8901 or Toll free US & Canada (888) 606-9510.